Insights & Ideas

Stories about
storytelling

Thoughts on visual content, brand strategy, and the craft behind the work โ€” from the team at Media Reflection.

More from the journal

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Photography

The 3 Shots Every Brand Campaign Needs

Before any shoot, we plan around three essential frames that every brand campaign must have to tell a complete visual story.

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Branding

When to Rebrand โ€” and When Not To

A rebrand is not a solution to a strategy problem. Here's how to tell the difference โ€” and what to do instead.

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Events

How to Brief Your Event Photographer

The difference between average and exceptional event coverage starts before the photographer arrives โ€” it starts with the brief.